The SureFeed Microchip Pet Feeder is from the makers of the award-winning SureFlap microchip pet door range. It is a selective pet feeder that opens only when it identifies a pet with a registered microchip or SureFlap RFID Collar Tag. This product is ideal for multi-pet households to prevent overeating by individual pets or ensure that prescription food is consumed only by a designated pet. It can also be used in a home with small children to prevent little hands playing with pet food. When a registered pet approaches, the lid opens to reveal the food. If a pet approaches that has not been programmed into the feeder, the lid will remain closed. The feeder can store up to 32 pets and uses simple one button programming. It also features a training mode for cautious pets to get used to using the feeder. The SureFeed Microchip Pet Feeder is supplied with one grey bowl, one split grey bowl, one grey mat and one SureFlap RFID Collar Tag for non-microchipped pets. You can add a splash of colour and personalise each feeder with the range of additional bowls and mats available to purchase separately in grey, green, blue and pink. SureFlap RFID Collar Tags can also be purchased separately in packs of two.